The Regional Tourism Board Puglia Promozione

The Puglia Educational Tour Program 2025 is open for applications. Eight tours will take place from March to November 2025 across our region. The purpose is to promote the destination and enhance the experiential tourism offerings across Italy and abroad, through 8 itineraries that enable participants with qualified professional profiles to directly explore the region's sites and experience Puglian tourism products.

The presentation of the Educational Call for Tenders 2025, which is already operative, was attended by the Regional Tourism Councilor for Puglia, Gianfranco Lopane, the General Director of Pugliapromozione, Luca Scandale, and the Head of the Educational Office, Mariapia Moggia.

The call, promoted by the Regional Tourism Department and Pugliapromozione, is aimed at expressions of interest for 8 educational tours, fam trips, press tours, and blog tours.

The Educational Call is open to:

1. Travel Media Professionals: Specialized journalists from national and international media outlets, freelancers (online/offline), photographers, bloggers, influencers, and social communities.
2. Tour Operators.
3. Travel Agencies.
4. MICE & Wedding Operators: Managers and national/international experts specializing in business events (Meetings, Incentives, Conventions, Events & Exhibitions) and weddings (wedding planners).

Proposals for participation must be submitted through the B2B Puglia Matching Platform at b2b.ect.regione.puglia.it/registrazione, or for those already registered, by logging in directly at dms.puglia.it/buyer. Registered Puglian sellers willing to offer co-marketing services can access the 8 tours from their profile at the Events section on www.dms.puglia.it.

From the Documents section of this page, you can download:

• The press release launching the Educational Program 2025 with instructions for participation
• The complete Call for Tenders
• The presentation slides with the Basic Guidelines
• The 8 tours' calendar (March-November 2025)
• The list of all 8 tours with itineraries
• Tour maps/cards including the territorial areas

The complete Call - in Italian and English - is available at the link below, published under Transparent Administration.