Communication
Communicating Puglia is a challenge for the region. We are involved in activities intended for the public of consumers and travelers as end users, acting on two parallel areas: communication in the digital tourism system and the Brand identity of the destination, in order to identify, make recognizable and make us dream the PUGLIA brand (well beyond the geography of Puglia). The primary aim of the Communication office is to strengthen the brand in specific segments, in terms of product and regional uniformity, with targeted actions.
Through communications we mean to:
- Carry out online and offline communication campaigns.
- Produce editorial content, photos and videos and distribute them, when possible, both on the web and directly to operators.
- Supervise the online, offline and social channels in the aim of monitoring the travel attitudes of the Italian and international public.
- Strengthen social media communication by involving influencers.
- Support co-branding events and projects, in Italy and abroad.
To make the most of communicating the Destination, read our tips to promote you with us.
