Promotion
The promotional activities of destination Puglia, implemented through b2b fairs and workshops, co-marketing events, educational tours, hospitality and welcoming services, aim to keep the positioning of the Puglia brand high.
The Promotion projects aim to:
- plan systematic business-to-business promotion actions in order to increase and enhance the factors that identify the Puglia business system with specific support activities for the marketing of regional tourism products.
- increase the Puglia brand awareness and its products in an innovative perspective focused on new travel experiences in Puglia through business to consumer actions.
- differentiate promotional activities based on Italian and foreign products and markets.
- integrate the other assets of the Strategic Tourism Plan by strengthening the presence of destination Puglia on foreign markets, through innovative and digital b2b and b2c solutions.
Take part with us in B2B events, fairs and workshops, find out which ones are open to accreditation.
ARET Pugliapromozione carries out hospitality initiatives and educational-tours for journalists, television, radio and film crews, buyers, tour operators and travel agents, MICE managers, wedding planners, etc., aimed at pushing the region’s tourist attractions and the sector offer.
Public Notices (Calls) to acquire expressions of interest are aimed at creating a list of Educational, Fam trip, Press and Blog Tours to be funded.
The Calls highlight the tours themes in which to express interest, the ways of presenting and assessing expressions of interest, of organizing and providing hospitality services.
